Tracey gives the reader a ton of very good strategies that most people who read self-improvement are familiar with, setting goals, positive affirmations, studying and following the lead of successful people, and he presents all this material in the lens of the sale process. I would highly recommend this book to anyone who needs to sell in their professional life, this is my second time reading it, and I can easily see myself coming back to it again and again as I get older. View 1 comment. Feb 02, Joe Michalak rated it liked it Shelves: business. Sales is a skill I am hoping to learn more about and develop in If you're not my boss, a move to the front office could be possible later in life, too.
This book provides some pretty good advice.
The Psychology of Selling: Increase Your Sales Faster and Easier than You Ever Thought Possible
It is written to advise somebody who is doing concrete sales for sure, but by reading between the lines it is easy to extrapolate the idea to s Sales is a skill I am hoping to learn more about and develop in It is written to advise somebody who is doing concrete sales for sure, but by reading between the lines it is easy to extrapolate the idea to somebody who sells ideas, or solicits donations, or that sort of thing.
Also, much of the advice is applicable to non-sales careers as well. Finally, the book is a bit of a quick read, which is also good, as one can use the time saved to think about how they would implement the ideas presented in the book. If I ever find myself in a true sales role, I would certainly come back to this book. Feb 17, Daniel Dent rated it really liked it Shelves: paper.
I wanted to do some internal sales training and wrote about 20 pages based on my faded experience performing sales in early stages of company 15 years ago. Bought this book because I remembered listening to Brian Tracey audio series a lot back then.
Most of the advice in this book felt super familiar like connecting with an old friend. For the most part material has stood the test of time. Our service has always been easy to sell over phone and online and this book assumes more face to face I wanted to do some internal sales training and wrote about 20 pages based on my faded experience performing sales in early stages of company 15 years ago.
Summary of "The Psychology of Selling" by Brian Tracy
Our service has always been easy to sell over phone and online and this book assumes more face to face sales process but still applicable enough. It's a quick and easy read and should be required reading for someone new to sales. The audio series helped me along in early days and this book is a good refresher. Jul 19, Honeya Ordoubadi rated it it was ok. I could have sworn this was written by Don Draper himself!
To be fair, there are some very time-tested techniques in this book, but on balance, it's so outdated as if it where written for traveling salesman in the 60's and you can get more current tips from any number of books or Ted talks or Youtube videos It also doesn't provide any guidance for the modern world in which the salesperson is no longer the 'expert' with the advent Wow It also doesn't provide any guidance for the modern world in which the salesperson is no longer the 'expert' with the advent of the internet and free flow and dissemination of information.
To me one of the best books that you will ever find about selling, but not just for selling goods or services, but yourself in any field that you develop. Like it or not we are always selling and being sold, so what are we waiting to start learning about this process and take the whole rides of our lifes. Brian Tracy in a gently manners teach us that the best sellers arent born, actually they are made, they prepare themselves and they have a lot of balls and hustle, that we can develop too.
Let' To me one of the best books that you will ever find about selling, but not just for selling goods or services, but yourself in any field that you develop. Let's start selling ourselves, with a writing plan and accomplish all of our dreams. Jul 06, Allen Howard rated it really liked it. Brian Tracy is very motivational and based on good ethical principles. I found the "Psychology of Success" better than this one. This book seems to be an application of the same principles but with a focus on selling.
I recommend Psychology of Success over this one focused more on Selling. I'm a professional Salesperson with around 15 years in Business to Business sales in the technology sector. The principles are good solid fundamentals and it was a good refres Brian Tracy is very motivational and based on good ethical principles. The principles are good solid fundamentals and it was a good refresher for me to think about. Oct 21, Pratik Samant rated it liked it. This book teaches a lot about selling. But there aren't enough real life experiences to visualise or to completely understand the facts and lessons given in this book.
As a beginner in sales industry, I haven't got enough experience to visualise myself dealing with top level professionals so it becomes really difficult to create a picture in my mind. Overall a very nice read and surely going to help me grow in sales industry! Dec 03, Dexter Wilson rated it it was amazing.
An amazing book for anyone looking to increase their everyday lives through proven sales principles. While it may be best suited to those in sales positions or sales training, the easily transferable real life examples and lessons this book provides allows you to not only redefine your sales process regardless of your industry but re-think the way you approach success, life and of course, selling.
Will recommend. Oct 19, Tarik Ghiradella rated it liked it. There is some helpful informatio9n in here but nothing I have not heard before in the thousands of repetition in sales books that corporations use for their sales staff. What dissaponted me the most is that this book focused on tactics the most and enthusiasm and sincerity the least.
Even the cover is as cold and calculated as a corrupt governer running for office the gesture with his right hand - closing the hand but not making a full while pointing but not pointing to directly. Oct 25, George Davidson rated it really liked it Shelves: sales-basic , sales. Brian Tracy always delivers good value. Lots of good insights in this one packed into a really short read. The main point of this is that sales is a head game and "attitude determines altitude.
Good energy, recommend audio as Brian Tracy narrates it himself and there is good energy. Noteable Quote "I like myself! I like myself! Apr 04, Laurel rated it it was amazing. Filled with insights around the fundamentals of sales! He tackled building self confidence, the importance of listening to prospects and how to be prepared before a sale. He also defined the difference between okay salespeople and stellar salespeople - it just comes down to understanding and applying different strategies!
Jan 04, Patricia Imperiale rated it it was amazing Shelves: reads. When I first began this book I thought it was merely "The Secret" but with the word selling added to this. I am glad I saw this through and finished it. I am not in sales and the information on goal setting alone was worth the read. It also served as a reminder to me about the power of excellence in one's field.
I would definitely recommend this book, to those in sales and those who are not. May 06, Kym Hamer rated it it was amazing Shelves: bookshelved , business-educational. This is a great read, and even more so if you treat it like a study guide rather than just a self-improvement book.
I've highlighted and tagged lots of gems throughout and will be re-reading various chapters to focus on developing particular skills. So it's back on the handy bookshelf-by-the-couch for this one. Sep 06, Pramod rated it really liked it Shelves: business. No one wants to be sold. But, everyone wants to buy. The book gives psychological ways of selling to people by genuinely caring for customers, being their friends, and trying to help them instead of deceptively using tactics to sell products or services to them.
Nice book. Nov 21, Szymon Gorlak rated it it was amazing.
Among a lot of books associated with selling and psychology, as befits Brian, he shows the genius in the most simple way. The samples are readable, useful and practical. Just the language is available for everyone, independently from education and future expectations.